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October 23, 2020

5 Challenges Retailers Face This Holiday Shopping Season

Holiday shopping is going to look very different in 2020. For many years, the growth of digital retail channels has continued to outpace growth or brick and mortar shopping. But because of COVID-19, shopping online will likely turn into more of a “have to and need to” versus a supplementary option to your typical in-store shopping traditions.

How will this channel-shift during the busiest shopping season of the year affect and add to the complexity of retail supply chains and how can retail supply chains adapt? LLamasoft’s Erin Allwardt, Principal Solution Designer, outlines five key challenges retailers will face and how they can prepare and overcome the obstacles ahead.

Read the full article from Logistics Viewpoints below.
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